International Women’s Day

Mothers. Daughters. Sisters. Wives. Friends. Partners. Despite the important roles women play in our lives, historically, women have struggled to find the same opportunity, respect and acclaim their male counterparts get in the workplace and in society. This struggle against gender-based discrimination is at the forefront of the women’s movement and is the core theme for this year’s International Women’s Day (#IWD2021), to be celebrated around the globe on March 8th, 2021.

At Fourseven, we fully support the IWD2021 #ChooseToChallenge message and we try to do our part in challenging the status quo and give equal opportunities to our employees and partners, regardless of gender, socio-economic status, race or religion.

FOURSEVEN and International Women’s Day:  SHE SHAKTI

Our core message of SHE SHAKTI is a confluence of the power of thought of modern women and the adage of “Stree shakti”. We believe the women truly have the power and courage to change the world and make it an infinitely better place. We celebrate women and all their achievements through our jewellery. Our beautiful silver jewellery collections are imagined, designed and created to offer women, men and children unique and meaningful pieces that celebrate the beauty and positivity in our world. In fact, our She Shakti collection is aligned with the key messages of IWD2021.

The fourseven SHE SHAKTI Collection is all about honoring and celebrating women, because we believe in these famous words:  “There is no limit to what we, as women, can accomplish.” – Michelle Obama

We designed the Fourseven She Shakti collection around three primary women-focused themes

  • Empowerment
  • Balance
  • Expression

She Shakti: Empowerment

"The question isn't who's going to let me. It's who's going to stop me." – Ayn Rand

Whether it’s the freedom to choose your own right path in life; the opportunity to rise up to achieve the highest levels of success and leadership in business, politics, sports or other areas; or the right to equal compensation, women empowerment is critical.

The fourseven She Shakti collection offers meaningful pieces that have been designed with Women Empowerment in mind. For example, our Breakthrough baali earrings are designed to signify women breaking through the proverbial ‘glass ceiling’ in a male-dominated corporate world. These earrings utilise European glass enamel in beautiful colours to symbolize feminine beauty and grace juxtaposed with the power of success and leadership.

The fourseven  Gear Up Women pendant and adjustable bracelet are also a strong symbol of Women Empowerment. The traditional symbol for the Female gender has been shaped into a Gear – a typical symbol of male productivity – to showcase the productivity and success of women who are given a chance to prove themselves. One side of the pendant has a beautiful engraved leaf pattern as a symbol of life and the natural beauty of all women. It can be worn on either side depending on your preference.


The fourseven Invincible Queen earrings, Cuff bangle and necklace are inspired by Rani Lakshmi Bai, a woman of power who forged her own path and eternal place in history. These pieces are trendy for modern women who feel, like we do, that we can celebrate those from the past even in contemporary form factors. In addition, our new officially licensed Disney Captain Marvel pieces are synonymous with Women Empowerment too, as Captain Marvel herself is an icon for women of power, leadership and success.

She Shakti: Balance

“Making a living is not the same thing as making a life.” – Maya Angelou

This Women’s Day, we give a humble request to all women to schedule some “me time” in their packed calendars. Don’t use a pencil. Use a pen! Then find a way to make it happen. It’s as important as eating, sleeping and breathing to your overall good health and longevity. You will find that you will be more productive and efficient if you take care of yourself too – so your multi-tasking will get easier as your energy increases and your mood brightens!

The fourseven She Shakti collection includes several pieces that are a reminder of the importance of finding the right Balance in life. A few examples are below:


Our Mind Body Soul Message ring can serve as a constant reminder to maintain balance and harmony in your inner mind and soul.


The Harmony Of Opposites pendant represents the perfect balance created in our lives when all the contradictions within our lives that make us whole are in total harmony.


Sometimes, Balance can come from recognizing that we have to surrender ourselves completely and go with the flow of things in our life. Pretty soon, we realise that we have shed all our dead weight and are completely in control of our thoughts and know what we really want. The Anugachchhatu Pravaaham earrings are designed on the free flow of wind that can often carry you in the right directions.


If there is a woman in your life who could use a reminder to focus on the balance and find a little ‘me time’, choose a beautiful gift from our She Shakti Balance collection that lets her know you understand, you support her goals and you care about her health and happiness.


She Shakti: Expression

“A woman with a voice is, by definition, a strong woman.” – Melinda Gates

We live in an era of self-expression. Writers and speakers whose ideas are literally heard (or read) everyday have a clear path for expression. But many women express themselves in different ways – through music, dance or art, cooking, teaching, how they dress, their actions and the way they treat others with respect and grace. The list is endless!

The Fourseven She Shakti Expression collection helps women express themselves through jewellery. When you wear a piece of Fourseven jewellery, you share a little bit about who you are and what you care about. For example, Fourseven message rings are a great way to share your own message:

  • Create: leave your personal hand-print on everything you create in life
  • Explore: really see the world, whether it’s just outside your home or thousands of miles away
  • Young-Wild-Free: be yourself and let life take you wherever it leads

Our Fourseven Charms collection includes charms that celebrate expression through music, art, dance, writing, hobbies, symbols and professions. Every charm, in a way, is an expression of something you love. What you choose to put on your charm bracelet or necklace is a way to share a bit about who you are with others.

This International Women’s Day (#IWD2021) is a great time to lift up your voice and express yourself! We commemorate the achievements of women in all fields – social, economic, cultural, and political. fourseven applauds those women around the world and in all walks of life who have found their voices, empowered themselves and found the right balance in life.