Our Story

FOURSEVEN is an innovative consumer brand creating contemporary jewellery and accessories that enable self-expression and celebrate beauty, grace and positivity in our world. We design our products for personal storytelling in an era in which individuality reigns; our name reflects independence as we believe people are happiest when they are true to themselves and are proud of who they are.

We design and create jewellery for people who ‘Choose Happy’. Who wholeheartedly embrace the different sides of their personalities and celebrate the little things that make them unique and special. With fourseven jewellery, we strive to create a timeless and emotional connection with our customers, to create pieces that are reminiscent of happy memories or special milestones of their lives. For us, jewellery is not just an accessory you find pretty--it always means something. If we can bring a smile to our customers’ faces or create a unique accessory which becomes their special, favorite item that is loved and cherished over the years, we believe we’ve done our job well.

Every new collection we bring to market is a celebration, carefully thought out and as unique as the people wearing it. We believe in reviving our rich culture to find an expression in jewellery for the modern generations. Our pieces are wearable storytelling items. So some are earthy, some are spiritual, some are elegant and alluring and some are quirky and fun. Whether you are looking for simple and classy pieces for office wear, or choosing statement pieces for occasion wear or maybe you’re looking for thoughtful gifts for friends or family--we offer elegance that not only complements your wardrobe but also your personality.

At fourseven we strongly believe that environmental damage should not be a price we pay--why create something beautiful if it leaves behind something ugly? We recognize that green fashion is a necessity and that it is our responsibility to consciously strive towards reducing waste and incorporating eco-friendly practices throughout our processes. We aspire to deliver excellence and delightful experiences, not just at the time of delivery but throughout our supply chain and thus work with NGOs to adopt up-cycled and recycled materials into our packaging processes, reducing our waste footprint.

FOURSEVEN jewellery is inspired and rooted in tradition and is a narrative of the efforts and hardwork put in by our designers and artisans towards creating meaningful unique items that will be cherished for years to come. Our collections are proudly imagined, designed and handcrafted in India, even as we spread our wings across the globe, delivering innovative and interesting jewellery to customers all over the world.

Why Fourseven

In 1947, India stood up and told the world we’re proud of ourselves--let us stand up and shine on our own. At fourseven, we believe that spirit, that confidence lives in everyone. When you choose fourseven jewellery, you have the opportunity to express and embrace your individuality and to let your self-confidence shine.

Words from the founder

“When I came to India, I just fell in love with the craftsmanship here. It’s based on centuries of heritage and tradition and culture and coupling this with western design concepts and bringing something unique to market is extremely rewarding for me.”