Our Philosophy

Humans are rich in complexity and mystery. Each of us has a unique personality and we choose when, where and how we express our individuality. Those who interact with us, get to know only what we choose to reveal through our words, actions, mood and expressions.

Jewellery plays a very important role as an instrument of expression, it’s not just for embellishing our outfits. Be it expressing your personality or expressing how you feel at a particular time, the kind of jewellery we wear, reflects which aspect of our personas we have chosen to highlight at the time.

Have you ever looked in your closet and sorted through a variety of outfits, all of which would be appropriate for the occasion, only to pass each of them up, as they just didn’t suit your mood? We know the feeling. It’s a woman thing. It makes us who we are.

Have you ever looked in your closet and sorted through a variety of outfits, all of which would be appropriate for the occasion, only to pass each of them up, as they just didn’t suit your mood? We know the feeling. It’s a human thing to let emotions take over rationality. We try to find an emotional connection to everything that affects our lives. That is what makes us who we are.

Maybe you’re feeling extremely bright and cheery that day and you want to show your playful side or maybe you want some spiritual connection to the larger universe. Maybe you’re feeling a little extra and want to make a bold statement. You could be in your ‘muesli and organic’ loving nature’s child mood or some days you may be feeling glamorous and want to keep things simple but with a touch of class. We all want to feel beautiful and look beautiful sometimes- we are emotional animals, after all.

At fourseven, we believe that people should feel confident in all of their personas. We don’t have to be what others expect us to be - we’re free to choose how we want to see ourselves and how we want to express that to the world. We all have multiple sides to ourselves - we are fun, full of life, down to earth, spiritual, open, alluring, down to business, adventurous and more. Every individual has their own unique passions, experiences and stories to tell.

We want to help you tell your stories!